Havas集团

Euro RSCG 灵智广告 得分:5
Despite losing Intel worldwide, EuroRSCG maintained the Dell business and won new clients like J&J’s Tylenol and Yili. 尽管失去全球INTEL的广告项目,灵智保持了Dell的业务, 并赢得强生公司、Tylenol品牌和伊利乳业的新业务。

Interpublic 集团
FCB 博达大桥 得分:4
Low profile amongst clients makes it a challenge for agency to get into major pitches, but FCB has consistently been engaged with major local brands like LCH and YKIC being new additions.在客户心目中的名声低, 因此如何进入大型代理竞标的侯选名单对其是个巨大挑战, 但该公司持续与大型地方品牌如LCH和YKIC开展新的合作。

Lowe 灵狮 得分:6
China was not spared from the trouble affecting Lowe regionally and globally, on top of its own expat management team upheaval.该集团在全球和区域的运作不利, 尤其是海外管理团队的变动, 都影响其在中国的发展。

McCann Erickson 麦肯光明 得分:7
McCann continues to grow in a low profile way with wins like Intel, and with focus on producing outstanding work that resonates with China like the new Coca-cola campaigns highly recalled by marketers in the R3 survey.该代理持续以不活跃的低姿态发展, 赢得INTEL的业务, 注重于创作出色的作品, 如新的可口可乐广告, 在胜三公司的调查中深受商家的认可。

Omnicom 集团

BBDO 天联广告 得分：5
With an enviable list of admired clients like Pepsi and Visa, BBDO is going through major management changes and 2006 will be a year for new leadership to impact current clients and new business.该代理拥有令人欣羡的大客户如百事可乐和VISA等品牌, 去年经历了主要的管理层变动, 2006年新的管理层将向新旧客户大显身手。

DDB 恒美 得分：5
Like BBDO, DDB was going through a year of new people and new structure, anchored by clients like Philips and Pepsi Juices.与天联一样, 恒美去年经历了人事变更和结构改组, 但仍然掌握着Philips 和Pepsi Juices等大客户。

TBWA 李岱艾 得分：7
Overall new business grew, with great performance from the R3 survey, and leadership in many of the key attributes, and new talent joining the team.总体的新业务有增长, 在胜三公司的调查中表现优异, 在许多素质评比项目上领先, 而且有新的人才加入团队。

Publicis Groupe阳狮集团
BBH
With less than a year in China, it’s too early to score the team, but all signs seem to indicate a strong focus on China with senior resources being deployed from Singapore and the region for powerful core team.在中国发展不到一年, 给该代理团队评分还为时太早. 但因其高级人才资源从新加坡被调用至中国, 种种迹象显示它将会侧重在中国的发展, 并在地区发展强健的核心团队。

Leo Burnett李奥贝纳 得分:7

With its stable management team and impressive client list like TCL, McDonald’s, Leo Burnett is well rated by their clients and the industry according to the R3 survey.管理团队稳定, 拥有TCL, 麦当劳等大客户, 该公司在胜三公司的调查中深受客户和业界的好评。

Publicis阳狮 得分:6
Although a late starter, its new business engine is impressive and able to attract high profile talent like Larry Ong from Ogilvy and Lau Seng Yee from BBDO.虽然起步较晚, 它的新业务发展令人刮目相看, 而且它能吸引知名的专才加入, 包括奥美公司的Larry Ong王永辉和天联公司的刘胜义Lau Seng Yee。

Saatchi & Saatchi 盛世长城 得分:8

2005 was a year of important initiatives with its “Lovemarks” launch in China to clients and prospects. One of the few agencies to perform well on all criteria, it is also well positioned to take its clients beyond advertising.2005年该代理开展了一些重要的广告活动, 包括在中国向客户推出 “至爱品牌”. 该代理是各项指标都表现出色的少数几个代理之一, 而且它能超越广告本身引导客户更好地开展品牌宣传。

WPP集团

Bates达彼思 得分:6

Bates performed consistently in all aspects, testament to its strong management team and work on current clients like Shanghai GM and Nokia .该代理在各方面都一致表现良好, 它强健的管理团队以及为现有客户如上海GM和诺基亚开展的业务都经受了考验。

Grey精信 得分:5
A tumultuous year for an agency who saw the departure of 20 year veteran Viveca Chan and her team of managers, new business achievement was modest. 在精信公司20年的管理精英Viveca Chan及其团队的离职使得该代理去年的经营状况动荡不稳，新的业务成就不大。

JWT智威汤逊 得分：8
JWT was outstanding on the creative awards front, and backed by a stable and strong management team, the agency recovered more than its Nike loss with Unicom win.该代理在广告创意奖方面表现出色， 在一个稳定强健的管理团队的支持下，虽然流失了耐克品牌的业务， 但依靠赢得Unicom（中国联通）的新业务， 该代理的经营恢复得很好。

Ogilvy奥美 得分:8
Ogilvy’s awareness and image dominates in China, as indicated in the R3 survey, and continues to lead in building its own brand and attracting the best talent, even though its new business performance is less impressive.胜三公司的调查表明, 奥美在中国代理形象方面很具知名度, 虽然它的新业务表现不够有力, 奥美持续在建立品牌和吸引最佳人才方面领先潮流。

Y&R杨罗必凯 得分：4
A victim of its own name changing history, Y&R suffers from low profile amongst clients, even though it has achieved higher recognition in the awards scene. With greater focus under new management, 2006 should be a better year.该代理成了改变名称后的牺牲品, 虽然在广告奖项中获得较高的知名度, 但在客户中的知名度仍然很低. 在新的管理层更多的关注下, 2006年应会经营得更好。

Dentsu电通集团
Dentsu电通 得分 ：6
Although under the radar of most agency professionals, Dentsu is a giant worth watching as they are extremely committed in China, and far more progressed beyond tier one cities than any other international agency.在众多代理专才的关注之下, 电通公司是一个值得关注的代理公司, 它在中国的业务极其繁忙, 并且在一线城市外的市场上取得比其它国际代理多几倍的进步发展。

Hakuhodo博报堂 得分：5
With its focus on Shanghai, and on truly delivering integrated marketing to its clients, they have a critical mass and strong current relationships to make this a reality.注重上海市场, 真正做到为客户提供整合营销, 拥有一定的广告受众, 并与现有客户保持紧密的合作关系。

M&C Saatchi尚奇 得分： 4
With planning at the core of its offering, M&C Saatchi is still finding its foot in China, with most of its work generated out of a proven team in HK. 该代理提供的服务核心在于规划, 它仍在中国寻找立足点, 它的大部分作品都出自香港的一个几经考验的团队。

Nitro 麒灵 得分:6
Run and owned by Chris Clarke, this boutique agency is finding its collaborative approach towards creative development a success with clients like Unilever.由Chris Clarke经营这个精品型的代理公司, 正在寻找走向创意发展的合作渠道, 与联合利华等客户合作得很成功。

Wieden & Kennedy韦登迪 得分：7
If its hard fought success for Nike, against JWT, Publicis, Nitro and DMC, is any indication of its prowess, agencies should be watching for this newcomer in 2006. 如果说该代理击败智威汤逊, 阳狮, 麒灵和DMC而艰难地赢得耐克品牌业务, 显示了它非凡的才能, 2006年大家应该会相当关注这个新兴的代理公司。

谢谢内容提供:
R3,AsiaGOH SHU FEN - PRINCIPAL, R3 ASIA PACIFIC /
吴淑芬 – 胜三亚太公司,总监